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News Alert Archives
Wendy’s “Milks” its Menu to Offer Healthy Beverage Choices for Kids
National Dairy Council Honors Wendy’s as First Restaurant Chain to Introduce 3-A-Day of Dairy
Rosemont, Ill., July 20, 2004 – This summer, Wendy’s will begin offering reduced fat (2 percent) white and lowfat (1 percent) chocolate milk in 8-ounce, plastic containers as an alternative Kids’ Meal beverage. Wendy’s will be the first quick-service restaurant chain to feature the National Dairy Council’s 3-A-Day of Dairy logo on its milk packaging.
“We’re excited that Wendy’s is offering new appealing milk choices to give kids
a great tasting beverage that also delivers a powerful and unmatched nutrient package,” says Paul Rovey, chairman of Dairy Management, Inc., the planning and management organization for the National Dairy Council. “Two out of three school-aged children currently miss out on the recommended three servings of dairy a day. By including the 3-A-Day logo on their milk labels, Wendy’s is helping to remind families to eat 3-A-Day of Dairy – three daily servings of milk, cheese or yogurt.”
“We received very positive comments from parents and children during the test phase,” said Kathie Chesnut, Wendy’s executive vice president of business and concept development. “More than ever, parents are looking for additional nutritious choices for their children, and the option to substitute milk in our Kids’ Meal is something they appreciate.”
Wendy’s new menu offering is in line with recent dairy research. A year-long
study involving more than 100,000 elementary and secondary school kids found
that kids consumed more milk when it was offered cold in different flavors
and fun, grab-and-go containers. 1
“Milk is an important part of kids’ diets. It tastes great and packs nutrients they need, including calcium for strong bones and protein for energy and muscle development,” says Susan Laramee, registered dietitian and president of the American Dietetic Association. “It’s great to see more restaurants like Wendy’s help kids meet the recommended three servings of dairy a day.”
Wendy’s Milks/Add one
Visit www.3aday.org for more information on Wendy’s new single-serve milks, a chance to win Wendy’s giveaways, great-tasting dairy recipes and to sign up for Get 3!, 3-A-Day of Dairy’s e-newsletter filled with nutrition advice and subscriber-only freebies.
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The 3-A-Day of Dairy nutrition-based marketing and consumer education campaign was launched by the American Dairy Association/National Dairy Council (ADA/NDC) in January 2003. 3-A-Day of Dairy is supported by integrated marketing efforts including retail promotions, public relations, online marketing and advertising. The ADA/NDC is managed by Dairy Management Inc., the nonprofit domestic and international marketing, planning and management organization responsible for increasing demand for U.S.-produced dairy products on behalf of America’s dairy farmers. The 3-A-Day logo is a mark owned by Dairy Management Inc.
Wendy's® Old Fashioned Hamburgers Restaurant was founded in 1969 by Dave Thomas and is the third largest
quick-service hamburger restaurant chain in the world, with more than 6,500 restaurants in the United States,
Canada and international markets.
You can rely on the National Dairy Council for credible,
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issues and special dairy nutrition campaigns. Please browse the
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have additional questions, please contact our Nutrition & Health News
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