How do New Foods Get Created?

July 21, 2016

This spring National Dairy Council (NDC) held the 5th annual 2016 New Product Competition to help inspire the next generation of food developers. NDC challenged undergraduate and graduate students in university dairy and food science programs across the country to create a prototype of a new go-to dairy based food or beverage for people who want more physical or mental energy.

People are looking for natural ways to boost their feelings of well-being and consider dairy as natural foods providing protein, calcium and vitamin D, but not necessarily energy. An opportunity exists for dairy-based foods to fulfill people’s desire for energy especially during late afternoon and evening slumps.

A total of six student teams from across the country were chosen for the competition. They formulated a new food or beverage, created packaging and developed a pricing and marketing strategy, as they would if working for a food company.

Meet the team of grad students (above, with NDC's Bill Graves, left, and Rohit Kapoor, right) from North Carolina State University who met NDC’s 2016 challenge and were presented first prize of $8,000 last night at the American Dairy Science Association (ADSA) annual meeting in Salt Lake City, Utah. Second and third place teams were awarded prizes of $5,000 and $3,000, respectively.

Putting a Greek spin on an Italian classic, the NCSU team created Panikotta, a new version of an authentic Italian dessert. Its smooth and creamy honey vanilla base is made with ultra-filtered whole milk combined with 2 percent Greek yogurt and cultured non-fat dry milk, providing 10 grams of protein per serving, making it an excellent source. Multi-compartment packaging houses mango fruit coulis and candied ginger bits for toppings that add refreshing, invigorating flavors -- making it a great dairy snack to enjoy any time of day.

Here are the innovative new foods created by all six student teams.  

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Panikotta, North Carolina State University
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Moobites, The Ohio State University
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Java Chill, Virginia Polytechnic Institute
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Hearty Heifers, The Pennsylvania State University
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FuelBites, Kansas State University
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Beyond the Bar, Iowa State University